What to Wear for Your Branding Photoshoot? 5 Simple Solutions
What to Wear for Your Branding Photoshoot? 5 Simple Solutions
As a business owner, you are the face of your brand. You pour your heart and soul into what you do, and your photos should reflect that. A professional branding photoshoot is one of the most powerful tools you have to connect with your audience, build trust, and tell your unique story.
Great photos show the human side of your business, making it relatable and trustworthy. But I know that when it comes to being in front of the camera, the question of what to wear can feel like the most overwhelming part. Don't worry! I've put together five simple solutions to help you take the stress out of styling your shoot.
1. Be Comfortable
This is my number one rule. If you're not comfortable in what you're wearing, it will show in the photos. There's nothing worse than fidgeting with a tight collar, pulling at a sleeve that's too short, or worrying about an uncomfortable pair of shoes. When you're comfortable, you are able to relax, move naturally, and be yourself in front of the camera. Choose outfits that you feel great in, ones that allow you to sit, stand, and move with ease. When you're comfortable, your confidence shines through, and that's the most important thing to capture.
2. Represent Yourself
Your branding photos are a chance for your clients to get to know the person behind the business. When you're choosing your outfits, think about what you would wear on a regular workday or when meeting a client for coffee. Are you a "jeans and jumper" kind of person or someone who feels most confident in a smart dress? The goal is to look like the best, most authentic version of yourself. Your clothes should show your personality and tell a part of your story, not hide it.
3. Be On Brand
While your outfits should represent you, they also need to be on brand. Think about the colours you use in your logo and on your website. What is your brand's overall feel? Is it vibrant and playful, or elegant and sophisticated? By choosing outfits that reflect your brand’s colours and aesthetic, you'll create a cohesive visual story. This makes your images feel more intentional and professional, helping you to build a recognisable and trusted brand identity.
4. Choose Well-Fitting Clothing
It’s amazing what a big difference a well-fitting outfit can make. Clothes that are too baggy can hide your shape, while clothes that are too tight can make you feel self-conscious. Don’t be afraid to try on a few different options and see what feels best. The right fit helps you feel polished and put-together, which translates directly to how you look and feel in your photos.
5. Relax and Let Go
When you've followed the first four steps—choosing outfits that are comfortable, authentic, on-brand, and well-fitting—the fifth and most important solution will fall into place naturally. When you feel great in your clothes, you can let go of the stress and just enjoy the experience. This allows your genuine confidence and personality to shine through, resulting in beautiful, engaging images that truly tell your brand's story.
Ultimately, your outfit is one of the easiest ways to share who you are and what your brand is all about. By following these simple solutions, you'll be set for a fantastic shoot where you feel confident, comfortable, and completely authentic. If you're ready to create a set of images that tell your brand's story and connect with your ideal clients, let’s chat about your branding photoshoot today.